Our specialty, and passion, is understanding consumers - how they think, how they feel, what motivates their behavior and their relationships with products or brands. With that insight and understanding, we develop and drive solutions for a wide range of strategic and marketing needs.
- Brand Positioning
- Brand Equity and Imagery
- ID Evaluation
- Communications Development
and Evaluation - New Product Development
- Packaging/Logo Development
- Naming Research and Evaluation
- Marketing Program Development
- Understanding Users/Targets:
Ethnographies, Mindsets, Behavior,
Experiences, Relationships - Gaming/Software Development,
Beta Testing,
User Experiences